Muhurat of Gujarati Feature Film Prem Atle Held

Produced by Shri Parijat Motion LLP and directed by debut filmmaker Jayesh K. Patel, Prem Atle presents a unique love story where the central conflict is not driven by a conventional villain, but by time itself.

The film stars noted Gujarati actor Gaurav Paswala in the lead role of “Dr. Magic,” a doctor with an intriguing past, alongside actress Anjali Barot. The ensemble cast also features experienced Gujarati film industry actors including Dr. Padmesh Pandit, Sonali Lele, Abhigna Mehta, Jahnavi Chauhan, Harsh Thakkar, Trushal Jethwa, and Vishal Vaishya.

Speaking about the project, producer Payal V. Patel said, “With Prem Atle, we are stepping into the Gujarati film industry with the goal of creating clean, family-oriented entertainment that can be enjoyed together by the entire family. The film is a heartfelt love story that may appear simple on the surface, but carries deep emotional connect. We hope audiences will embrace and love this story.”

Director Jayesh K. Patel said, “This is my first film as a director, but the idea for this story took root in my mind nearly a decade ago. In most love stories, audiences expect a villain, but in Prem Atle, there is no villain in the form of a person. Time itself plays the antagonist. The film is designed as a clean, musical, and emotionally engaging family entertainer that audiences of every age group will relate to.”

Lead actor Gaurav Paswala said the uniqueness of the character drew him to the project.

“I chose to be part of Prem Atle because I had never portrayed a role like this before. My character, Dr. Magic, carries a fascinating past, and as the story unfolds during a podcast show, hidden memories and emotions begin to surface. It is a beautifully written story, and I believe audiences will thoroughly enjoy the film,” he said.

The film’s music has been composed by Rahul Munjariya, while the story, screenplay, and dialogues have been written by Jayesh K. Patel and Valmik Patel.

The shooting of Prem Atle is scheduled to commence from May 28. Members of the cast and crew present at the muhurat expressed confidence that the film’s emotional narrative will appeal to audiences across generations.

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