Abhay Sinha Joins CineNow as Founding Member, Strategic Council

Abhay Sinha, Founding Member, Strategic Council, CineNow: “Indian cinema has always been a powerhouse of creativity. What it now demands is a financial architecture that safeguards producers, respects intellectual property, and builds films as enduring assets. For too long, producers have operated within structures that limited their potential. CineNow represents a decisive rethinking of that framework, one that restores the producer to the centre of the value chain. The producer is, and must remain, the cornerstone of Indian cinema’s future. Any serious financing model must empower and strengthen them. That is why I am pleased to join CineNow’s Strategic Council at this pivotal moment, as we shape a new era for our industry.”

Rohit Dalmia, Director, CineNow: “CineNow is not here to simply fund films; we are building a capital architecture where Indian film IP can be financed, protected, valued, and monetised with institutional discipline. A modern Indian film is no longer just a theatrical release. It is a bundle of rights across digital, satellite, music, and international markets. Without structure, value gets discounted and producers lose leverage. CineNow changes that equation by shifting the conversation from one-off financing to slate-based portfolios, staged capital deployment, and value-timed exits. This is the disruption Indian cinema has been waiting for.”

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CineNow’s proposition is straightforward: Indian film IP should not be treated as a one-off stake dependent on a single Friday opening, a single buyer, or a single release window. It should be structured, staged, and managed as a scalable asset class. The ₹1,350 crore vehicle offers institutional-grade governance mechanics, slate-level diversification, and capital that can be deployed at multiple stages of a film’s development, from concept and script through production, release, and long-term library monetisation.

About CineNow

CineNow is a ₹1,350 crore India-focused intellectual property investment vehicle structured for the film industry. The vehicle is built on the premise that Indian film IP across theatrical, digital, satellite, music, and library rights can and should be managed as a serious, structured asset class. CineNow offers producers institutional capital architecture: slate-based diversification, staged deployment, governance discipline, and value-timed monetisation across a film’s full lifecycle.

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