Pepe Jeans London Wins Two Honours at Images Phygital Retail Convention 2026

The brand secured wins in the following categories:

• Marketing Campaign of the Year for the Pepe Jeans x Social Discovery campaign

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• CRM / Loyalty Programme of the Year for its customer engagement and database-driven retail initiatives

The award-winning Pepe Jeans x Social Discovery campaign leveraged Meta Ads to create a more personalised and conversational shopping journey for consumers. The campaign delivered strong business impact through lead generation, customer engagement, and measurable sales conversions, while strengthening the brand’s digital-first retail approach.

In the CRM and loyalty category, the recognition highlighted Pepe Jeans London’s focus on customer retention, database management, and data-led engagement strategies that have contributed to sustained consumer relationships and retail performance.

These recognitions reflect the brand’s continued focus on building meaningful consumer experiences through technology, data intelligence, and integrated omnichannel marketing initiatives.

The Phygital Retail Convention by IMAGES Group is among India’s leading retail industry platforms, bringing together brands, retailers, and industry leaders to recognise innovation across the retail ecosystem.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

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